Strategic Audit on T-Mobile Assignment Example | Topics and Well Written Essays - 1750 words

Strategic Audit on T-Mobile - Assignment Example It gives its services using CDMA technique using the latest technology of 4G LTE. On 26th March 2013, T-Mobile came up with the un-carrier value proposition by introducing a simple concept of easy choice service and provided the customers with low price for all the popular devices in US. From April the company started selling iPhone at all the stores owned by the company along with the easy choice plan. The company by the end of first quarter of 2013 had around 34 million customers, with a total increase of 579,000 customers compared to the fourth quarter of 2012. The adjusted EBITDA for the company was $1.2 billion showing an increase of 12.4% from the last quarter of 2012 (T-Mobile, 2009). The Companies mission statement is to become world’s highest rated service providing company. With reference to the mission statement the main objective of the company is to satisfy customer needs and give the best service to the customers across the world. Because of this the company provides variety of innovative and user friendly products and services. Everywhere in the world the consumers can tally on the release of our three corporate values – reliability, simplicity and inspiration. It creates the inspiration by giving innovative services that fulfill the daily life goal of the customers. Apart from concentrating over the customers the company also takes part in various activities for the betterment of the society as a CSR activity (T-Mobile, 2014). The financial and strategic objectives of the company revolve around the single objective of having a continuous growth in the company’s revenue and also increase the sales volume by providing the best value added service to the customers. T-Mobile US Inc has shown higher growth rate than its biggest competitor AT&T Inc for the last two quarters in 2013 which shook the whole of US market. From March 2013, T-Mobile has